Les Miserables, one of the most loved and raved musicals from Broadway by Cameron Macintosh, is finally coming to Manila come March 2016.
On Wednesday afternoon, local producer Concertus Manila—which is also behind other hit international productions in the country—officially announced the staging of Les Mis.
In the evening, Smart Infinity made an equally important announcement, as the telco’s premium postpaid provider revealed it will serve as the sole presenter of the production’s Manila run.
Smart Infinity pulled out all the stops at the Rockwell Tent in Makati City to do so with an event that saw live performances and the special appearance of National Artist for Visual Arts Benedicto “BenCab” Cabrera.
The highlight of the evening came when the postpaid provider revealed its exclusive offers for subscribers. Not only will they have the chance to be the first to get tickets to Les Miserables but they can also own premium devices from Samsung and earn travel perks from Philippine Airlines’ Mabuhay Miles.
“We’ve always pushed for unrivalled and exclusive perks be it getting the latest devices, sometimes two at a time. But the core of Infinity is really going beyond world-class service by pairing our plans with perks and privileges,” announced Julie Carceller, head of Smart Infinity.
In an interview with members of the press, Carceller shared her enthusiasm in presenting Les Miserables in Manila soon.
She said, “Through the years, Smart Infinity has partnered with world-class Broadway musicals like Chicago, Phantom [of the Opera], Mamma Mia!, Cats, Wicked, and the like. We’ve done all that. And we’ve been really eyeballing Les Mis for quite some time.”
The “good news,” according to her came as early as 2014 when Bambi Verzo of Concertus Manila personally told her, “They are coming.” Right from that moment, Carceller sealed the partnership as the sole presenter of the Broadway musical.
And while it is an obvious move for Smart Infinity to support the musical in Manila, Carceller also further explained why.
“It’s the longest running Broadway musical. It is something that Filipinos really like because they keep on watching it in New York. Without a doubt, there is already a following for the show, and they are our segment [too], our target market.”
Meanwhile, Concertus also announced that Filipino celebrity and thespian Rachelle Ann Go, who just finished her stint in the West End revival of Miss Saigon, will be playing Fantine for the Manila run of Les Mis. Joining her following his recent Australian Helpmann Award win as the iconic Jean Valjean is Simon Gleeson; while Valjean’s lifelong antagonist Javert will be played by Earl Carpenter, direct from his performance of the role in the Broadway company of Les Mis.
Indeed, Filipinos have long been clamoring to watch Les Mis without having to leave the country as a loud buzz immediately went online right after the announcement.
The Infinity head further revealed that this early, there already received inquiries about the show from subscribers, who will be able to buy discounted tickets from September 29 to October 29.
As for new subscribers who avail of the Plan 5000 or Plan 8000, they immediately get themselves two VIP orchestra tickets, a Samsung Galaxy Note 5 or S6 Edge+ for free, and Mabuhay Miles worth P46,000. The offer, with additional free download of Les Miserables soundtrack from Spinnr, is also valid during the same promo date.
For more information, visit www.smart.com.ph/infinity.