For the past decade, LTimeStudio brought to the Philippines some of the most popular international watch brands like Fossil, Skagen, Lacoste, Victorinox, Nike, Armani Exchange, Nine West, Puma and Diesel, among others.
This year, LTimeStudio takes on a totally new challenge as it introduces its first in-house brand, Veloci, to the local market.
Perfect as fashion pieces, Veloci features big, trendy watchcases with interchangeable NATO nylon straps that come in a variety of colors.
The new brand was introduced to media on August 28 at the Aracama Restaurant followed by a lavish fashion show in the evening at the Imperial Bar at Bonifacio Global City.
In an exclusive interview with The Manila Times, Marnie Chua, managing director of Veloci and brand manager of Lucerne Group, which owns LTimeStudio, shared that developing the new brand took a few years.
“Veloci has been a project that has been in the pipeline for the past several years—from the conceptualization of the designs to the choosing of the straps—and we were just waiting for the right time to finally launch it.”
Chua said LTime-Studio finally decided to create its own brand after 10 years of carrying international names except for its sole local brand, Bench Time.
“Our objective in coming up with Veloci is to bring European watch trends to more Filipinos with its affordable pricing,” he shared.
Comparing the prices between international brands and Veloci, Chua revealed, “For foreign brands, the cheapest price of a chronograph watch is about P8,000 while Veloci’s is just around P5,000, and that is already the most expensive.”
With regards to the European design aesthetics of Veloci, Chua elaborated, “We take inspiration from Italian watches. And as you know, Italy is one of the countries at the forefront of watch-making.”
“Veloci” comes from the Italian word that means “speed” which also mirrors the brand’s fashion philosophy.
“Our watch is the perfect complement for those people who live active lifestyles. It can be worn as a trendy fashion accessory, or as a travel companion,” Chua stated.
Featuring interchangeable, colorful straps that allow wearers to match it to various styles, Veloci becomes the perfect fashion accessory to for every mood or occasion.
As a travel companion, Filipinos can be assured of the quality of a Veloci watch. The Japanese Movement technology is employed for the stainless steel cases to make it durable and long-lasting.
It is also the first local brand to use military tough NATO nylon straps, made by renowned manufacturer of watchstraps, Asprey, making it the perfect watch to bring on any adventure.
As of the present, it has the sea-inspired Cruise and Voyager collections and the sky-inspired Aeronaute collection.
The Cruise collection comes in a palette of colors from cool pastel pink to lemon yellow and subdued hues of gray and classic white to the more adventurous bright red, purple, and blue, all in a 38mm size.
Meanwhile, Voyager collection may be recognized as the masculine counterpart to Cruise’s feminine and relaxed side. Driven by outdoor trends and active lifestyle, the collection comes in a variety of watch dial colors: orange for the more adventurous individuals, blue, silver and black for those who prefer classic hues. The watch features a rotating bezel and comes a regular 40mm and the bigger size, a more modern 44mm.
Finally, there is Veloci’s premium chronograph collection, the Aeronaute. Created by the aviation enthusiasts and watch manufacturers, it resonates Italian design throughout its various pieces in subtle dark colors.
Veloci watch is available at selected L TIMESTUDIO,Timegear, and Asprey Boutiques.
WITH A REPORT FROM ED UY