Lamborghini prepares for a new era

Luxury SUV to join lineup

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lamborghini-urus-xl20150616Automobili Lamborghini recently announced it will build a luxury sport utility vehicle (SUV) as a third model to join its product range. The market introduction of the SUV series model is planned for 2018.

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Initial plans reveal the new vehicle will be produced in Sant’Agata Bolognese, signaling additional growth and significant opportunities across the marque with the expansion of its product range. It will also determine a substantial increase in the production capacity of the factory.

The SUV project will come to fruition with the joint commitment of several parties involved, including Volkswagen Group with Audi AG as Lamborghini shareholder.

“This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era,” said Stephan Winkelmann, Automobili Lamborghini president and chief executive officer.

“The new SUV will be made in Sant’Agata Bolognese, demonstrating our commitment to safeguarding the values of ‘Made in Italy’ worldwide,” he added.

Production of the new Lamborghini SUV in Sant’Agata Bolognese will see a significant development of the factory site, increasing from the current 80,000 square meters to an area covering 150,000 square meters. The project will include the construction of new facilities, such as a new production line, warehousing and enlargement of the research and development department. The addition of a third model line will also provide important opportunities for the supplier network in Italy and internationally, and have a strong impact on human resources because Lamborghini intends to hire 500 new employees.

A luxury SUV sees Lamborghini challenging an unexploited, fast-growing and fascinating car segment, and expanding its clientele significantly. These will include Lamborghini super sports car customers who to date, have driven SUV models from other brands, as well as families and customers new to the Lamborghini marque. Distribution of volumes will be well balanced among the three major sales regions: EMEA, the Americas and Asia Pacific. The annual volumes will be around 3,000 vehicles and will double the company’s current sales performance.

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