‘You + Havaianas’ design competition reveals winning pair
AFTER sifting through hundreds of clever expressions of creativity, ingenious concepts, and dashes of imagination, the flip-flops brand Havaianas finally unravels the winner of design competition “You + Havaianas.”
Among the 20 finalists and the hundreds of Havaianas pairs that aimed to capture the renowned brand’s fun-fashion and creativity, graphic artist and illustrator Xio Macasio’s design was chosen to become part of the Limited Edition prints for the Havaianas 2014 Collection.
The winner from Pampanga is now the brand’s latest design partner, as his creation represented the brand’s ideals through “living out summer by imagining daily.”
Macasio translated such vision by combining the elements and prints that stand for the beach and a fun spirit, coupled with a range of colors representing his fountains of inspiration.
The brand’s biggest design collaboration to date, the run of “You + Havaianas,” has celebrated the artistry innate in every Havaianatico since its launch at Make Your Own Havaianas (MYOH) 2013.
Truly, things are growing brighter as the spotlight is fully focused on homegrown talent. With creativity being one of the brand’s distinct values, Havaianas not only bolsters everyone’s inventiveness, but carries on to etch the happiness, fun and self-expression the brand puts onto every sole.
Discover Xio Macasio’s story of summer at www.youandhavaianas.com. For product information, log on to www.havaianas.com.