MACAY Holdings Inc., the listed firm of businessman Alfredo Yao, has acquired the company that holds the trademark of the RC Cola soft drink brand in the country in a bid to strengthen its position in the beverage business.
The company said in a disclosure that its board of directors has already “approved the acquisition…of ARC Holdings Inc.,” which holds the trademark licenses of Royal Crown Cola Inc., which in turn owns the rights to the trademark of RC Cola in the Philippines.
| Alfredo Yao, Macay chairman, said the acquisition involved “100 percent” of ARC.
“We have an energy drink joint venture with an Indonesian company to manufacture Extra Joss. We just absorbed ARC to strengthen [the beverage business],” Yao said in a telephone interview.
The company’s net income in January to September 2014 surged 125 percent to P1.2 billion from P534.68 million a year earlier, while revenues also increased to P7.68 billion from P5.31 billion on the solid performance of its flavored carbonated soft drinks.
The company has been aggressive in solidifying its RC Cola brand through ARC Holdings and its bottling operator ARC Refreshments Corp. Its other subsidiary, Zest-O Corp., will remain a separate entity.