TECH Mahindra Limited, a leading provider of information technology, networks and engineering solutions and business process outsourcing services, and Mahindra & Mahindra, part of the global $16.9-billion Mahindra Group, have jointly entered into an agreement with Pincar SRL, to purchase a controlling stake in Pininfarina SpA, an iconic Italian brand in automotive and industrial design.
Pininfarina’s legendary brand status will allow Tech Mahindra powerful access to relationships the iconic designer has nurtured with the best in the world over its 85-year history, including with Ferrari, Alfa Romeo, Maserati and Peugeot. This will mean an opportunity for Tech Mahindra to influence product conceptualization, and design and styling through Europe’s best-in-class design house.