When Indian multinational automobile manufacturing corporation Mahindra & Mahindra Limited (M&M) set out on a joint venture with Willys Jeep in the 1950s, the goal was clear: to produce world-class vehicles at prices within reach. With the technology transfer set early on, it did not take long for M&M to become the largest vehicle manufacturer in India. Eventually, this commitment also led to M&M becoming the largest seller of tractors in the world.
M&M has since used India’s growing global market presence in both the automotive and
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