Makati bats for technology to streamline transactions

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Makati Mayor Abby Binay underscored the importance of streamlining transactions with government in enhancing competitiveness with the newly-launched Makatizen Card project at the 5th Annual Ease of Doing Business Summit held at the Philippine International Convention Center in Pasay City on Wednesday. The National Competitiveness Council (NCC) invited Binay to share the city’s efforts toward digital transformation with the participants, which included honchos in the government and private sectors working together to raise the country’s global competitiveness. “Making transactions with government easier, faster and less cumbersome will go a long way in enhancing competitiveness in your respective localities and industries,” Binay said. She cited public private partnerships as the best way to bring about digital transformation for Makati and other localities. Last May 30, the city government entered into an agreement with Globe Telecom and launched Makatizen Card, a unified, multi-purpose ID that consolidates all health and social benefits for over 500,000 residents and city hall employees. The GCash will serve as the financial service provider for the card while iBayad will deploy the POS terminals and build the merchant network where the cards will be accepted. In addition to gaining instant access to the benefits provided under theYellow Card, Blu Card and other programs, Makatizen card holders are also afforded the convenience offered by a variety of digital and mobile services, including cashless transactions.

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