Makati issues ultimatum to billboard operators

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THE Makati City government on Friday has given billboard owners and contractors an ultimatum to submit their position on the proposed master plans for billboard regulation.

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City Councilor Leonardo Magpantay, chairman of the Housing, Urban Development and Resettlement Committee, said that billboard owners and contractors have until January 10 to comply with the directive.

He said they should submit their respective position papers on relevant provisions of the draft billboard and signage master plans to his office at the 19th Floor of the Makati City Hall.

This is to ensure that their views and inputs will be duly considered and, if feasible, adopted into the final master plans that the City Council will ratify through an ordinance,” he said.

The master plans were presented in a public hearing attended by 185 stakeholders held on December 16 at City Hall.

He said the plans contain proposed rules, regulations and other matters involving the design, construction, installation and maintenance of billboards and signage in Makati.

Under the proposed billboard master plan, no billboard or electronic display shall be allowed within 50 meters of the outermost portion of all interchanges or right-of-way of all underpasses, bridges, station/terminal/inter-modal/multi-modal structures. Also, no billboards shall be allowed to be erected atop buildings and structures.

Billboards will also be prohibited within 50 meters from the center of an intersection to keep it free of distractions to motorists and reduce, if not eliminate, the risk of vehicular accidents.

Likewise, no part of a billboard or electronic display, including its support structure, shall be placed upon natural features like trees, rocks and the like.

Billboards or electronic displays will not be allowed to be erected in a way that will obstruct any emergency exit, fire escape or other openings of all buildings in the city.

Using them to wrap buildings shall also be prohibited, particularly on all types of residential and office buildings, and above-grade parking buildings where exhaust venting may be severely compromised, and where occupants may be deprived of natural light, ventilation and view.

Under the proposed signage master plan, a maximum of only six pieces of signage will be allowed per building to prevent clutter.

For temporary signs, which shall be limited to hangings such as buntings, banners and posters mounted on existing posts, fences or buildings, shall be required to show date of expiry, with a maximum of 30 calendar days, renewable.

Removal of temporary signage will be at the owner’s expense, or if removed by the City, the costs will be charged to the owner’s account.

A board tasked to review content and design will be constituted after the passage of the ordinance adopting the billboard and signage regulations.

The city government invited them to also submit their nominations for the composition of the said body, preferably together with their position papers.

 

RITCHIE A. HORARIO

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