GERMAN brand MAN had recently redesigned its logo—expressing a more aggressive stance—to signify its renewed thrust to top the truck and bus segments in the Philippines.
The redesigned logo also seeks to increase MAN’s brand awareness in the local market. In the new logo, the lion now has fangs, giving it a fiercer look compared to the old version.
MAN Automotive Concessionaires Corp. Marketing and Communications head Sharmaine Collado said that the MAN brand “commands leadership within the high-end German niche brand.”
“With the local company’s goal to increase brand awareness in the Philippines, we’ve decided to launch the logo as a reintroduction of the MAN brand to Philippine consumers,” Collado said.
According to her, all brand-new MAN units sold in the Philippines are “specially designed with the client’s needs in mind.” Collado cited as examples the Luxe Bus, which is based on a German-made MAN A55 18.310 chassis.
“Running on the D2866 engine and with an airbag suspension, the bus operates with the best features MAN buses all offer—ABS, built-in speed limiters and other standard safety features,” Collado said.
“Whether it be for commercial or personal use, MAN buses can be trusted to bring you to your destination safely and comfortably,” she added.