Manila welcomed the arrival of Canada’s leading fashion retailer, Joe Fresh, known for accessible and modern lifestyle collections for women, men and children.
Leading the opening of the first Joe Fresh boutique found in Shangri-La Plaza Mall were Chairman Emeritus of Rustan Group of Companies Ambassador BienvenidoTantoco Sr., SSI Group President Anton Huang, Joe Fresh VP of National Retail Operations Tom Cario, Joe Fresh Senior Director for Global Communications Kari Talley, and Joe Fresh Marketing Manager Crickette Tantoco.
Also invited were influencers Rissa Mananquil-Trillo, Mikael Daez, Kianna Valenciano, Tricia Centenera-Valenciano, Camille Co and Maggie Wilson-Consunji.
“We are pleased to introduce Joe Fresh to the Philippines, a dynamic new market for the brand. I believe our spirited, modern designs and exceptional value for the entire family will resonate with fashion consumers here. Leveraging SSI Group’s unparalleled expertise in the region, we look forward to providing an exciting and accessible new style choice in the Philippines,” said Mario Grauso, President of Joe Fresh.
Also launched at the event was the brand’s spring collection alive with pretty prints, from fanciful butterfly and bird motifs to ornamental floral and mosaic patterns. With signature Joe Fresh details, shoppers will find a fresh take on essentials designs like the city trench, classic oxford shirt and the perfect pencil skirt. Faded denim and utility styles ground the collection in time-tested favorites while the shirtdress adds a key silhouette to spring wardrobes. Completing the season is an expanded active range in lightweight fabrics perfect for exercising in the warmer months ahead.
The new Philippine store is designed to mirror existing Joe Fresh locations around the world. Clean, modern and uncluttered, it creates an easy-to-shop environment.
A second store, located in the Trinoma Mall, also in Manila, will open in August 2016.