JAPAN’S largest convenience store chain, Family Mart, opened its first ever branch in the Philippines at Glorietta 3, offering fun, future-savvy and fuss-free shopping for the whole family. Brought in by the country’s leading retail groups, Stores Specialists Inc. and Ayala Land Inc., together with foreign partners Itochu Corporation and Family Mart Corp., Family Mart is set to serve Filipino families across the country.
In keeping with Japanese tradition, Family Mart Executives observed the customary Kagami Biraki that refers to the opening of a cask of Sake as a sign of celebration and good luck participated in by Yoshihisa Aoki, ITOCHU Corp. senior managing executive officer and president of Food Co., Anton Huang, president of Philippine Family Mart CVS Retailers Inc., Fernando Zobel, chairman of Ayala Land Inc., Junji Ueda, chairman and CEO of Family Mart Japan, Tony Aquino, president and CEO of Ayala Land Inc., Masaaki Kosaka, managing director and managing executive officer of Family Mart Japan, Isamu Nakayama, president of Family Mart Japan, and Trade Secretary Greg Domingo, all garbed in traditional robes, formally opening the Family Mart venture with a lot of culture, heritage and strengthened corporate partnership.
As the celebration continued, a lively group of dancers ushered guests to the new store ending in a festive street dance. Family Mart welcomed guests and made sure each one experienced what they had to offer through free food, drinks and giveaways coming from their partner merchants.
Family Mart aims to bring its retail success in the Philippines, as seen in its many branches across Asia and the United States. Family Mart aims to open 40 stores this year across Metro Manila, with initial stores in progress at Glorietta 5, Ayala Avenue MRT Station 3 and Exchange Regency in Ortigas. Other stores in Eastwood City, Pasay City, and Cavite are also in the works. The brand plans to open 300 stores in the next five years.
With speed, ease and a whole lot of Japanese fun, convenience shopping will never be the same now that Family Mart has arrived—where every shopper is welcome, like family.