[Publisher/Editor’s note: Randolf “Randy” S. David, who humbly refers to himself as a “teacher, writer, biker” is an eminent public intellectual, a Philippine Daily Inquirer columnist, a TV public affairs show host and a professor emeritus in sociology at the University of the Philippines.

He gave this eulogy on August 15 at the funeral Mass for Manuel Aranda de Leon, whom many in the advertising-marketing field considered a wizard in capturing the essence of any problem. He taught friends and co-workers what he always did himself--decide and act rigorously focused on the objective.

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