SALES of passenger cars and other types of vehicles reached 19,173 in March, rising 25 percent from a year earlier, data from the Chamber of Automotive Manufacturers of the Philippines Inc. (Campi) and Truck Manufacturers Association (TMA) showed on Friday.
The sales volume for March was 14 percent higher than the February level of 16,828 units.
Aggressive sales and marketing promotions, coupled with the introduction of new and improved passenger cars and commercial vehicles, drove the sales figures up during the month, the group said.
Campi president Rommel Gutierrez said industry players were very pleased with the March sales results.
“March is generally considered as a strong sales month. The summer season and the pre-Holy Week rush drive customers to the showroom.
The sales results exceeded our expectations and this is a positive sign of the strength of the automotive industry,” he said.
“We expect to sustain this stable level as we enter the second quarter,” Gutierrez added.
Sales of passenger cars in the month reached 7,174 units, a 40 percent jump from the same period last year and a 27.7 percent increase from the level in February.
Commercial vehicles sales grew 18 percent to 11,999 units from a year earlier and rose 7.1 percent month-on-month.
Combined sales between January and March totaled 51,643 units, 22.9 percent higher from a year earlier.
Last month’s top five car assemblers were Toyota Motor Philippines, with a 44.2 percent market share, followed by Mitsubishi Motor Philippines Corp., with 23.6 percent, Ford Motor Philippines, with 7.2 percent, Honda Cars Philippines, with 6.4 percent, and Isuzu Philippines, with 5.9 percent.