Thai superstar to lead his country’s tourism campaign in PH
Since 2011, the name Mario Maurer has become a household name in the Philippines after the Thai superstar’s blockbuster movie Crazy Little Thing Called Love, was released on local TV.
His portrayal of charming yet reserved boy-next-door Shone earned him legions of fans in the country, which led to multiple visits to Manila in the years that followed for a steady stream of TV guestings, a Star Cinema movie across Filipino actress Erich Gonzales (Suddenly It’s Magic, 2012), and a high-profile Penshoppe endorsement among many others.
A proven influencer to young Filipinos, it comes as no surprise that Mauer’s next visit to the country has him on official business for Thailand.
On August 6, Maurer is due in Manila as the face of the Tourism Authority of Thailand’s latest promotional campaign. Dubbed Experience Thailand with Mario, the campaign kicks off its Manila leg with a meet-and-greet event at the main atrium of the Mega Fashion Hall at SM Megamall, where the Thai actor will personally interact with his fans. This event will also give Maurer a chance to show, in his own words, why Thailand should be on every Filipino’s top lists of countries to visit.
To further fuel excitement for the event, the Tourism Authority will announce the winners to the “Why do you want to meet Mario Maurer in person?” contest, which was launched previously launched on Facebook. Drawing an unexpected response from the public, contestants submitted a 50-worded essay to answer the question, which besides allowing winn ers an up close and personal encounter with the Thai celebrity, can also bag them a trip to Thailand.
Experience Thailand with Mario is the Tourism Authority of Thailand’s latest four-country effort to attract young travelers to visit the country. Launched in April in Bangkok, the campaign is comprised of a bevy of media functions, dinners and interactive events, which has Maurer visiting the cities of Beijing and Guangzhou in China, Ho Chi Minh City in Vietnam, Jakarta in Indonesia, and Manila.