TILE-MAKER Mariwasa Siam Ceramics Inc. targets to increase sales in areas outside of Metro Manila to widen its market reach, a company official said.
Mariwasa is one of the seven subsidiaries of the Philippine unit of Thai conglomerate Siam Cement Group (SCG). The other subsidiaries include United Pulp & Paper Co., CPAC Monier Philippines Inc., SCG Trading Philippines Inc., Green Siam Resources Inc., Green Alternative Technology Specialist Inc., and SCG Marketing Inc.
Mariwasa vice president for sales and marketing Jakkrit Suwansilip said they are looking to widen their market reach by targeting more of the provincial areas in the country aside from their niche urban market.
“Oor market is more urban,” Suwansilip said.
He said Mariwasa is looking to ramp up sales in areas such as Cabanatuan City in Nueva Ecija and Laguna and Cavite in Southern Luzon.
“Like Cabanatuan in the north and in the south also, like Laguna, Cavite,” Suwansilip said. “And not only Luzon, even areas outside [Luzon] like Iloilo. There are really a lot of developments.”
But the executive clarified that they will continue to strengthen their presence in the capital, particularly in Makati.
SCG earlier reported that it generated revenues of P1.61 billion in the fourth quarter of 2015 from sales of its building material business.
Meanwhile, Mariwasa also announced that it recently launched a new set of tile designs that caters to the millennial market.
“This is our commitment to be always in step with the demands of an upbeat, young and upwardly mobile market,” Suwansilip said. “We are launching innovative designs that reflect the preferences of an important segment of our market, the millennials.”
The new tile designs are grouped into three avant-garde sub themes, namely Morphology, Indie-fluence and Innotherapy, which cater to different facets of modern urban consumers.
The launch of the new tile designs is in line with the company’s 50th anniversary celebration.
Mariwasa is a manufacturer of ceramic floor and wall tiles. It also imports sanitary wares and bathroom fixtures, which are exported to countries such as Thailand, Singapore, Korea, Saipan, Guam, Palau, Canada, and Africa once the products are finished.