Não Do Brasil, a French brand of footwear handcrafted in Brazil, has opened its first store in Southeast Asia at the SM Megamall’s Mega Fashion Hall.
According to its makers, 70 percent of the materials used in Não shoes are recycled or salvaged, giving them a second life. To be more specific, the components used for the body of the shoe come from select end-of-line stock from the Brazilian shoe industry. The injected soles are made from recycled PVC collected by underprivileged communities giving consumers the opportunity to help out.
Five workshops in different parts of Brazil work on minute details in the production of the footwear. Every Não pair requires on average 34 operations performed by seven craftsmen. What give them life are the artisans who infused energy in every shoe that comes out of the shop. Most of the shoes use material and hues that are available only for a season and may never again be reproduced. This makes each pair truly one of a kind.
Não Do Brasil currently has eight shoe lines with over 3,000 color combinations. These include the Caipi, Nao de Brasil’s trademark product which comes in 14 sizes and 160 color combinations; Noite for casual evenings; Altai with semi-boot cut pairs with thicker soles; and Baiana, a semi-boot style that uses a single material.
There is also Keria, which is similar to the Caipi, but has an adjusted cut to make wear easier; Dria, meaning energy and drive; Praia, Nao del Brasil’s true design and technological treasure; and Massai, Nao’s latest style. There is also Nao for Kids for carefree and stylish children.
Designed and created for leisure, the brand is hinged on comfort and style. The brand was founded by Frenchman Gérard Mandrea in 2010 and has quickly gained global attention, literally setting foot in more than 20 cities in over 10 countries.
The brand is found among others in the Czech Republic, France, Germany, Italy, Portugal, Reunion Island, Saudi Arabia, Spain, Sweden, Switzerland, United Arab Emirates, now the Philippines, and very soon in the US.
Every Não Do Brasil store in the world carries the same look. Whether in Paris, Dubai, or Manila, the branch reflects the brand’s philosophy and showcases every pair of shoes as a star. How so? Colorful shoes sit under the spotlight and fill the black shelves up to the last available slot. As such, the store can only be described as an explosion of color: A place where the spirit of Adilson, the poor boy who created his first shoes from colorful leather, fabric, and rubber material lives on as well as the vibrancy of his country.
Iconic Lifestyle Marketing Inc. holds the exclusive rights for marketing NÃO Do Brasil products in the Philippines. It is located on the third floor Mega Fashion Hall, Building D, SM Megamall.