Master Italian craftsman visits Manila

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From Florence, Italy, Floriano Pratelli flew to Manila to demonstrate the level of craftsmanship and extraordinary quality of materials given to each handmade shoe

From Florence, Italy, Floriano Pratelli flew to
Manila to demonstrate the level of craftsmanship and
extraordinary quality of materials given to each handmade
shoe

In September, shoe lovers had opportunity to discover first-hand Salvatore Ferragamo’s shoemaking process for Varina, a modern, youthful reinterpretation of the brand’s classic Vara.

Vara is a smash hit designed in 1979 by Salvatore Ferragamo’s eldest daughter, Fiamma. The prototype was embellished with asmall oval plaque and a make-shift gross-grain bow found in the atelier.

Updating the Vara’s soft lines into a ballerina style, the Varina has kept the gold plaque and fabric bow, along with agros-grain ribbon stitched along the trim. It is available in both patent leather and satin, in a wide array of colors, including a two-tone version with contrasting ribbon.

Isabelle Daza, Salvatore Ferragamo Merchandise Group Manager Gina Bonoan and Iza Calzado

Isabelle
Daza,
Salvatore
Ferragamo
Merchandise
Group
Manager
Gina
Bonoan and
Iza Calzado

Master craftsman Floriano Pratelli was flown in from Florence, Italy for an exclusive showcase, “The Art of Shoemaking,” to demonstrate the astonishing level of craftsmanship and extraordinary quality of materials given to each hand-made shoe.


The shoemaking demonstration kicked off on September 10 with a private cocktail event at Rustan’s Shangri-la. This was followed by public showcase September 11 to 13 near the Salvatore Ferragamo stores in Greenbelt 4, Rustan’s Makati and Newport Mall respectively, taking visitors back in time to experience the founder’s obsession with quality and comfort, and revealing the secrets behind a pair of Ferragamo shoe.

This unique occasion became an “eye-opening” experience for many and a chance to appreciate the creative tradition of Salvatore Ferragamo, the great innovator who revolutionized women’s shoes with innovative designs, technology and materials.

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