To help bring normalcy in the lives of cancer-stricken children under the care of Kythe Ateneo, Matrix Philippines is once again mounting the“Matrix 8-inch Cut for Cancer Challenge.” The CSR initiative falls under the hair care and treatment brand’s worldwide program, “Matrix Chairs of Change,” which allows salon communities and stylists to make a difference through their craft.
With the goal of uplifting more lives of Filipino children braving the battle against cancer by donating medical hair wigs, Matrix takes on the challenge to gather hairdressers and Filipino wo-men nationwide to make a difference by sharing their talent and their hair, respectively. The campaign is in partnership with David’s Salon, which pledged 80 hairdressers to share their talent for the cause.
“On this one-day only event, in celebration of Child Cancer Awareness Month this September, our goal is to bring together Filipinas to donate at least eight inches of their hair that will then be turned into wigs to be donated to kids undergoing cancer treatment,” shared Inah Ramos, Senior Product Manager of Matrix Philippines. “As we encourage our stylists to make a difference through their craft, we would like to share the mission of Matrix to everyone to be able to touch and change lives of more Filipino children fighting cancer.”
Until September 18, Filipino women are invited to register online via www.MatrixCutfForCancer.com to take part in the challenge. On September 19, all registered volunteers can head to SM Megamall’s Mega Atrium for their haircut.
In 2014, Matrix brand ambassador Maxene Magalona donated eight inches of her hair to the cause and this year has passed on the challenge to her sister Saab Magalona-Bacarro. With cancer awareness as an advocacy that is very close to their hearts, both ambassadors share the same goal of inspiring and encouraging more Filipinos to make a difference in the lives of kids battling cancer.