CASUAL dining restaurant company Max’s Group Inc. (MGI) on Friday welcomed Ariel Fermin, a former key executive at PLDT Inc., as its new chief operating officer (COO) and chief innovation officer,
Fermin will be tasked to accelerate growth momentum and monitor the operations of Max’s Restaurant, Max’s Corner Bakery and Krispy Kreme. He will undergo an immersion program with the various business units in the company from January 16 to April 30 before joining the company full-time effective on May 1.
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