Max’s takes Yellow Cab to Jordan, Egypt


MAX’S Group Inc. (MGI) on Wednesday said it will bring its Yellow Cab Pizza chain to Jordan and Egypt as part of its international expansion.

In a disclosure to the Philippine Stock Exchange (PSE), the casual dining operator said it has entered into a development agreement with Jalal Holding to establish at least five Yellow Cab Pizza stores in Jordan and 10 outlets in Egypt within five years.

“We continue to chart new territories for expansion overseas. Our previous ventures and recent openings in this region have proven successful. We are truly witnessing the emergence of Yellow Cab Pizza as a global mainstream brand,” Robert Trota, president and chief executive officer of MGI, said in a statement.

For the year, this undertaking is Max’s fifth development agreement, translating to a total of 131 international outlets set to open over the next few years.

“We partnered with Jalal Holding as we believe in their expertise and business prowess to spearhead this endeavor. Their credentials ensure consistent delivery of best-in-class products and services to customers,” Trota added.

Established just this year, Jalal Holding is a food and beverage group in Jordan and shortly in Egypt. The company is planning to expand its F&B business in Jordan and Egypt in the next few years by bringing in well-known international brands into the market.

“We believe the food and beverage industry in Jordan and Egypt specifically has a huge potential. With our newly established company Jalal Holding, we plan to satisfy Jordan and Egypt’s customers’ growing needs of high quality food and beverage products. We are delighted to choose Yellow Cab Pizza as our first venture with MGI Group. Yellow Cab Pizza serves a New York style premium pizza in a fast casual dining setting that our market craves for,” Jalal Dudin, chief executive officer of Jalal Holding, said.

Yellow Cab currently operates a network of 135 branches including six franchised outlets located in Qatar and one in UAE. Plans are underway to open its flagship store in Beijing, Changsha and Singapore as well as a pilot branch in Hawaii.

For the year, the casual dining restaurant said it will roll out between 60 and 70 stores across all its brands (Yellow Cab Pizza, Pancake House, Sizzling’ Steak and Max’s Restaurant), of which about 15 to 20 stores will be overseas.


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