Mazda Philippines studying CX-3 crossover for 2016 release

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D4---Mazda-CX320150908Berjaya Auto Philippines, the official distributor of the Mazda brand in the country, is looking to bring in the new Mazda CX-3 crossover sometime in 2016.

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This information was disclosed by Steven Tan, Berjaya Auto’s president, during the Mazda Asean Media Forum in Hiroshima, Japan.

The CX-3 is the latest and smallest crossover in Mazda’s lineup, slotting under the Mazda CX-5. It was named Japan Car of the Year in 2012-2013. The Mazda CX-3 sports the latest interpretation of the company’s Kodo: Soul of Motion automotive design idiom and is built and engineered with SkyActiv technology for efficient performance.

Tan shared that Berjaya Auto Philippines is still in the early planning phase for the Mazda CX-3, and the likelihood of the crossover’s arrival is “better than 50 percent.”

He continued that arrival of the CX-3 will hinge on what happens once Berjaya and Mazda enter the price negotiation phase. The most likely timing, according to Tan, would be sometime in the second half of 2016.

When asked about the target pricing strategy, Tan made it clear that the Japan-made CX-3 will be priced higher than the hot-selling Thailand-made Ford EcoSport.

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