Oakley launches new X-Metal models in PH
Brave and bold as always, Oakley succeeded once again in introducing sunglasses that evoke nothing but pure manliness with its 2015 models under the renowned X-Metal collection fittingly called the Badman and the Madman.
Unveiled in the Philippines at the Urbn Bar and Kitchen in Bonifacio Global City, Taguig, Badman and Madman carry the industrial design language and durability that distinguishes Oakley sunglasses.
“No other eyewear brand comes near in design and innovation with Oakley,” confirmed Carlo Dionisio, marketing manager of Factory Pilot for Oakley in the Philippines.
Speaking of design, X-Metal’s famous industrial aesthetic is evident with the new Madman and Badman sunglasses. Madman gives off a frenetic energy with its roundish lenses, while Badman is lighter but no less crazy via a slightly different silhouette.
As for innovation, the eyewear brand employed many of its highly durable cutting-edge materials like lightweight diecast aluminium, and stress-resistant frame, among others.
On top of the models’ patented features is the High Definition Optics®. This allows Oakley eyewear to exceed the testing standards of the American National Standards Institute for optical clarity, visual fidelity, and impact resistance.
More details are added to the lenses like the Plutonite® that filters out 100 percent of all UVA, UVB, UVC and harmful blue light, and the HDPolarized® that further contribute to sun protection by filtering 99 percent of reflected glare.
The new X-Metal models also give protection against high-velocity and high-mass impact attributed to the unique architecture and premium materials used for the lens and frame.
But wait there’s more as Dionisio announced, “Madman and Badman also come in Ferrari limited edition variants so we invite enthusiasts to check out these new Oakley sunglasses now—while they’re available!”
Musicians Kessenth Cheng and Oakley brand ambassador Jay Ortega presented the new X-Metal editions with a special performance.