• Meet the first Filipina endorser of 106-year-old skincare brand


    Multi-talented Yassi Pressman is the fairest of them all with her new endorsement

    Congratulations are in order anew for Yassi Pressman whom The Manila Times reported to have celebrated her 10th year in show business just last week.

    Shortly after her feature article was published, Pressman’s talent management, Viva Artists Agency, announced that the 22-year-old had been chosen by iconic skincare brand Nivea as its very first Filipina endorser. Originating in Hamburg, Germany, the familiar blue and white logo has a rich 106-year-old history and remains one of the world’s major players in personal care products.

    Launched no less at the Smart Araneta-Coliseum, Pressman now represents the Extra White Deo Serum line, whose tag line is “ready to level up.” According to the company’s Philippine executives, the triple treat and current prime time sweetheart on ABS-CBN’s “FPJ Ang Probinsyano” was chosen for her confidence and determination: “With award-winning TV show roles, hit movies, and trending music videos under her belt, she has definitely leveled up the definition of a multi-talented and multi-faceted woman. She stops at nothing to achieve her goals. She is always on the lookout for what’s next, what’s best for herself and everything she’s passionate about.”

    And for a little trivia, the pretty mestiza turns out to be a perfect match for the brand in more ways than one, what with The Manila Times’ quick Google search revealing how the name of her latest product endorsement comes from the Latin words niveus, nivea and niveum. They all mean “snow-white,” making Pressman the fairest of them all indeed.



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