Megaworld, Lamudi in online tie-up

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The Makati Central Business District division of property giant Megaworld Corporation has partnered with property listing site Lamudi Philippines to strengthen its online marketing campaign for its San Antonio Residence project.

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The San Antonio Residence is a 40-storey residential tower located along Gil Puyat Avenue in Makati City which targets the tech-savvy millennial market.

“San Antonio Residence is Megaworld’s 20th residential masterwork in the Makati central business district designed as the ideal home for millennials,” said Eugene Em Lozano, vice president for sales and marketing for Makati CBD, Megaworld.

“Its location and amenities complement the fast-paced lifestyle of the millennials, enabling them to make the most of their time, whether it’s moving up the career ladder or being with their loved ones,” Lozano said.

Megaworld said that by partnering with Lamudi, it will be able to gain advantage of the property website’s premier listings, giving it a chance to up its game in online real estate advertising.

“Now that digital is the way to go in real estate, we believe that Lamudi’s online expertise can help us reach our target market,” Lozano said.

Lamudi Philippines managing director Jacqueline Van den Ende said they have actually been collaborating with Megaworld Makati for about a year already by building campaigns with Megaworld.

These campaigns include advertising Megaworld properties on social media, creating property listings and writing content about their projects on the website, among others.
Van den Ende said Megaworld Makati is among the top developers who are aggressive with their online marketing platform.

“Across the spectrum, really from small to big developers, we see really quite a lot of activity online, but yes, Megaworld Makati is probably in our top 5 most active,” Van den Ende said.

She noted that developers are starting to realize that going digital is inevitable as consumers are shifting toward a more digital lifestyle, which is why more of them are pursuing online marketing strategies.

“Really, the fact that they know it’s inevitable that their users are going online, they’re seeing success. They’re seeing leads and sales coming in from online and they believe in scaling that up. There’s no other way than going online,” Van den Ende said.

She noted that about 70 percent of the country’s top developers have already partnered with them.

“We’re not exclusive to any developer, so we are working with, I think, at least 70 percent of the top developers, if not more. We pretty much have the entire market already in Lamudi. The difference is just to what extent do we work together,” Van den Ende said.

Lamudi Philippines, together with MyProperty.ph which it acquired in 2015, claims to be the dominant real estate listing portal in the Philippines with the most online property searches.

To date, Lamudi has approximately 51,065 listings online composed of properties from various market segments.

Being a dominant force in the online real estate market, and with its wide range of property listings across various market segments, Lamudi Philippines is able to tailor the products it sells to the needs of its developer clients.

“Our website’s large amount of page-views and visits are indicative of how much more potential buyers and renters look online to explore their increased real estate options.

With this in mind, we tailored our products and services to the needs of our clients,” Van den Ende said.

“For Megaworld Makati, our online marketing campaigns fit their carefully designed project meant to cater to the modern lifestyle of young Pinoys,” Van den Ende said.

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