Broadcaster Mel Tiangco who heads the socio-civic arm of her network, GMA Kapuso Foundation (GMAKF), led a series of successful bloodletting activities in key cities across the country.
The GMAKF executive vice president and chief operating officer expressed her utmost thanks to everyone who had contributed to the project’s success. “We assure the Kapuso employees and their respective families that their contribution to this fruitful endeavor will go a long way in extending much needed help to those in need.”
According to Tiangco, GMA extended the reach of the blood drive by including (first degree) family members of the network’s employees.
The 2014 edition of GMA’s bloodletting project took place on February 12 at the GMA Network headquarters in Quezon City, and on February 14 in all nine regional stations of the Network located in Cebu (SM City Cebu), Davao (SM City Davao), GenSan (Veranza Mall) Dagupan (Araullo University Phinma Gymnasium), Bicol (Naga City People’s Hall), Bacolod (Amity Building), Iloilo (Mary Mart Mall), Cagayan de Oro (SM Cagayan de Oro), and Ilocos (Philippine Red Cross Ilocos Sur Chapter Office) in coordination with the Network’s Regional TV Department.
Oliver Amoroso, assistant vice president and head for Integrated Marketing Services Division of GMA Regional TV, noted on the growing participation and genuine show of solidarity in the regions. “Truly, a great way to show our love to fellow Filipinos—public service, from the heart, on Valentine’s Day. The Kapuso Bloodletting Day has become a widely anticipated occasion not only for GMA employees but the public in the regions as well. And even more, this year, as venues have been more accessible for everyone who wants to donate blood. As a result, hundreds were encouraged to participate and lend their support to the project,” he revealed.
In Quezon City, GMA collected a total of 306 blood bags (136,600 cc), while a sum of 949 blood bags (425,700 cc) came from donors in the regions.
The Kapuso Bloodletting Day is organized in partnership with the Philippine Red Cross.