MICE is a balance of work and play in Singapore

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Singapore Airlines General Manager for the Philippines Carol Ong believes Singapore is a perfect venue for business and travel because of its ever-changing landscape PHOTOS BY ABBY PALMONES

Singapore Airlines General Manager for the Philippines Carol Ong believes Singapore is a perfect venue for business and travel because of its ever-changing landscape PHOTOS BY ABBY PALMONES

While busy bodies are sometimes obliged to bring work on vacation, the Singapore Tourism Board (STB), in partnership with Singapore Airlines (SIA) and Changi Airport (CAG), is making it easier for the corporate set to balance work and play.

STB, SIA, and CAG entered a tripartite collaboration resulting in Singapore MICE (Meetings, Incentives, Conferences and Exhibitions) Advantage Programme (SMAP), with products aimed towards companies or organizations that are looking to stage such events in the Lion City with a minimum of 100 participants.

Through SMAP, MICE organizers are given access to exclusive privileges and support covering marketing, provision of maps and collaterals, complimentary welcome arrival desks at Changi Airport, assistance in venue recommendations, and facilitation of introductions with various vendors and suppliers. The program also provides leads for financial grants as well as complimentary and/or preferential rates for airfare and accommodation for site inspections.

Applications are open from now through December 31 for events taking place by December 31, 2017.


The partnership also guarantees that MICE participants need not be buried in work all throughout their stay. With SIA’s Singapore Explorer Pass, travelers can visit attractions such as Singapore Zoo, Sentosa, Jurong Bird Park, Singapore River Cruise and Gardens by the Bay at a special price of $36 per one-day pass.

SIA and Changi Airport also jointly provides travel incentives amounting from SGD20 to SGD25 per participant of MICE bookings to Singapore made between from now until October for use before January 1, 2016. Participants can use the incentive for their next MICE travel through SIA or SilkAir before January 1, 2016.

Singapore Tourism Board Area Director for Philippines and Brunei Adrian Kong

Singapore Tourism Board Area Director for Philippines and Brunei Adrian Kong

Other deals include attractive fares for MICE groups, which come with generous baggage allowance, special group handling, inflight welcome announcements and meet-and-greet facilities for large groups.

Why Singapore
Business travels and MICE events contribute significantly to tourism earnings of Singapore. In 2013, these business-related ventures contributed SGD 5.5 billion to tourism receipts with 3.5 million travelers, according to the country’s Economic Impact Analysis study.

“Singapore is an easy place to do business. We have the best business environment in the world,” STB Area Director for Philippines and Brunei Adrian Kong shared with members of the Philippine press at a round table at the Makati Diamond Residences.

Not only in business, Singapore is also ever-developing in its tourist attractions.

This is embodied in the experience of SIA General Manager for the Philippines Carol Ong. She goes back to her home country every so often, but still manages to be surprised by the new things Singapore has in store.

“I go back [to Singapore]quite often, about every one or two months. Every trip I make back to Singapore, I see something different,” Ong said. “Singapore is continually evolving and there is something different for everyone.”

The young country—only marking its Golden Jubilee this month—offers a diverse set of locations and team building activities to keep up with its dynamic customers.

For companies that like to think outside the box, meetings and socials need not be held in the usual hotel meeting rooms and convention centers, although the country likewise has a generous share of these facilities.

“Unconventional venues” can be booked in the form of the Ocean Gallery in SEA Aquarium, Flower Field Hall at Gardens by the Bay, Wave House in Sentosa, Chijmes Hall, and Marina Bay Sands.

Accommodations are easy to book even for large groups as Singapore as about 390 hotels with a total of 55,000 rooms, while hotel developments are still underway.

With all these packages and more, it comes as no surprise that Singapore remains a top MICE venue of choice.

“Our continuing partnership with SIA and CAG reaffirms our commitment and support for travel trade and corporates who are seeking to transform their meetings and incentive trips into inspiring and memorable experiences in Singapore,” Kong said.

For more information, log on to www.yoursingapore.com.

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