CAPE TOWN: Philanthropist Michael Bloomberg announced on Wednesday that he will spend $20 million (16.13 million euros) to launch a watchdog to detect and expose deceptive practices by the tobacco industry. The monitor, to be called Stopping Tobacco Organizations and Products (STOP), will seek to counter the industry’s influence by publishing reports detailing pro-smoking activities and tactics. It will also support non-profit organizations and government to resist interference from the tobacco industry. Bloomberg, an ambassador for the World Health Organization on noncommunicable diseases said over the last decade tobacco control measures have saved nearly 35 million lives, but as more cities and countries take action, the tobacco industry is pushing to find new users, particularly among young people. Bloomberg’s charitable giving organization, Bloomberg Philanthropies, accuses the tobacco industry of seeking to legitimize itself in the eyes of policy makers, of marketing to children, and pushing cigarette alternatives for which the health case remains inconclusive.