Michael Jordan loses China trademark suit

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BEIJING: A Beijing court has dismissed a trademark case brought by US basketball superstar Michael Jordan against a company using a similar name and logo to his Nike-produced brand, a report said. The former Chicago Bull is arguably the most popular international basketball star in China and is known in the country as “Qiaodan,” a Chinese version of his name. He asked Chinese authorities in 2012 to revoke the trademark of Qiaodan Sports Co, accusing the sportswear firm of misleading consumers about its ties to the six-time NBA champion. As well as the name, Qiaodan’s products carry a silhouette of a leaping basketball player resembling the “Jumpman” logo used by US sporting goods giant Nike to promote its Air Jordan brand.

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AFP

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  1. How the hell are you going to win a lawsuit in China? The Chinese make up their own rules as they go through life.