MICHELIN LTX FORCE ON & OFF-ROAD TIRES LAND IN PH

The World Rally Championship’s (WRC) and Moto GP’s official tire maker, Michelin, has introduced to the Philippines its new on- and off-road tire called the Michelin LTX Force for the SUV, pick-up and light truck markets.

“On a global scale, the SUV tire segment is growing larger in strategic importance,” explained Michael Nunag, Michelin Philippines chief representative. “Over the past two years, it has outgrown the passenger car tire segment and will continue to do so in the next five years. So the launch of the Michelin LTX Force reinforces our commitment not only to fulfill the needs and expectations of our customers with multiple exceptional performances, but also to respond to the ever-changing market conditions.”