Michelin unveils Primacy SUV tires

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Michelin20160209Michelin last week presented its newest offering for sport utility vehicles, the new Michelin Primacy SUV. The new tire promises to deliver confidence and tranquility for users so they can drive their family safely even in the most unpredictable driving conditions.

Most sport utility vehicle (SUV) drivers choose their vehicle’s safety features carefully – considering anti-lock brakes, airbags, and traction control. But more often than not, they underestimate the vital role that tires play. As the only contact with the road, good tires are a driver’s first guarantee of a safe and comfortable ride.

The area of a tire that touches the road surface is approximately the size of a palm. It is not much when you consider all the functions of a tire: supporting the car, transmitting traction and braking forces, absorbing road shocks and steering. This is why tires should be regarded as a priority when considering the safety of any type of vehicle.

The Michelin Primacy SUV tire is exclusively designed for SUVs. It was developed specifically for the Asia Pacific’s extreme road and weather conditions with the objective of offering maximum safety to SUV owners and their families.

Speaking about the new tire, Michelin Philippine Chief Representative Michael Nunag said, “We have listened to SUV drivers in our region. They choose their vehicles because they want more safety for themselves and their family on their daily commute, as well as during long distance travel.”


“SUVs are larger, more robust vehicles, they offer better visibility and more space, but they can at times be more difficult to handle and to stop, especially on wet roads. The Michelin Primacy SUV tire was developed to address these needs, and provide maximum safety and protection to the driver and their family,” he added.

The new tire offers significant safety improvements: 2.2 meters shorter braking distance on wet roads; 6.0-percent improved grip in wet cornering; and 1.9 meters shorter braking in dry conditions.

The improvements were achieved through the use of the state-of-the-art Michelin tire technologies enabling the tire to offer drivers a safer and smoother ride.

The new Michelin Primacy SUV tire is recommended for popular SUVs like the Mitsubishi Montero Sport, Toyota Fortuner, Honda CR-V, Nissan X-trail, Isuzu MU-X, Audi Q7, Volvo XC90, Mitsubishi Pajero, among others. The new tire is available in all Michelin authorized dealers nationwide.

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