WITH the recent introduction of its Dynamics CRM Online, Microsoft now offers to Philippine customers the complete Cloud for Business package that fits today’s mobile and cloud-first era.
Dynamics CRM Online offers the next generation of cloud power services to help business of all sizes gain insight on customer behavior along with service capabilities that integrate seamlessly with Microsoft’s productivity applications such as Office 365 and Windows Azure.
“Today, we live in the era of the customer. The way people buy things, interact with companies and the way they behave has also changed in the most profound way. Customers and consumers are much more in control than they ever were of the relationship that they have between themselves and the companies they do business with. Technology, the availability and wide adoption of different devices, and social media have made an indelible impact on people’s behavior,” said Karrie Ilagan, Microsoft Philippines general manager.
“Now interestingly, if a customer is not happy, the vast majority, or 96 percent , will not complain, 91 percent will simply leave, while 70 percent of a customers’ buying experience depends largely on how they feel about the company they’re buying from. Microsoft Dynamics CRM Online allows marketers and salespeople to have a better understanding of what the customer wants and respond accordingly,” Ilagan added.
CRM Online delivers social insights, business intelligence, and campaign management which altogether enable organizations to gain easily accessible but powerful insights that will help business market smarter, sell more effectively, and deliver better customer service.
CRM Online enables organizations to provide relevant, personalized services at any time and via any channel—web, social, chat, and mobile among others.
As it is hosted on the cloud, CRM Online offers mobile CRM apps and platforms that enable organizations to manage customer relationships on mobile devices, along with tools that integrate data and reporting from social media directly from their CRM application.
In 2012, Microsoft introduced Windows Azure to the Philippines, which provides the cloud platform on which a number of cloud infrastructure and platform services are built.
In 2013, the company launched Office 365, which provides the best productivity experience both in the cloud and on-premise, on any device. Apart from the ubiquitous Microsoft Office, it also offers e-mail, file sharing, communication and collaboration with products like Skype, Outlook, and OneDrive.
These three solutions—Windows Azure, Office 365, and now, CRM Online—comprise the Microsoft Cloud for Business.
Moreover, CRM Online completes the Microsoft Cloud for Business proposition by delivering a unified cloud offering, from platform to productivity and business application through the following:
- An open and flexible Cloud Platform that provides data and infrastructure services that enable applications to be built, managed and deployed quickly along with proactive insights and predictive analytics;
- A Cloud Productivity suite, which delivers the cloud tools people need to be productive in a digital world, unlock insights on any data, and connect and collaborate through enterprise social capabilities;
- A customer-centric SaaS Business Apps including cloud-based CRM that helps organizations better engage with customers through sales productivity, smarter marketing, and personalized customer service.
“Microsoft CRM Online, together with Office, 365, and Windows Azure, provides organizations with a complete array of enterprise-grade solutions with the global reach, scale, to support their businesses’ demand. Microsoft’s Cloud for Business delivers the most comprehensive sales productivity solution that creates the best environment for organizations to generate leads, deliver unparalleled customer service, and boost sales productivity,” Ilagan said.