• Milestones over the last 18 years

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    1997: The first Philippine Fashion Week (then known as Ayala Center Fashion Week) was held, featuring ready to wear brands

    1998: Global brands Escada Sports, Escada, Stefanel, and Marithé + François Girbaud were launched

    2000: First designer collections were showcased with “EsAc Strictly Individual” namely Lyle Ibañez, Edwin Tan, and Pepsi Herrera

    2001: Makeup brand Avon participates in Philippine Fashion Week

    2002: L’Oreal Professionnel presents their New Generation Collection

    2003: Launch of Levi’s, Jag Party, and Sony Ericsson Fashion + Technology

    2004: Wella presents Young Avant-Garde Collections; Adidas presents its Heritage Collection; Beginning of the 30-piece Premier Collection

    2005: Sony Ericsson’s Technology + Fashion in full swing

    2006: Philippine Fashion Week at NBC Tent; More designers present their 30-piece Premier Collection

    2007: Celebrating 10 Years of Fashion

    2008: PhFW finds new home at the SMX Convention Center and SM Mall of Asia

    2009 Holiday: Philippine Fashion Week features 100 designers; Filipino designers promote Philippine indigenous fibers

    2010 Spring/Summer: PhFW stages Project Runway Philippines

    2010 Holiday: With the biggest number of participating designers, Philippine Fashion Week successfully presents 112 Filipino designers

    2011 Sping/Summer: Sony returns to PhFW headlining its VAIO laptops and Cyber-shot cameras; Danica Magpantay wins the Ford Supermodel of the World

    2011 Holiday: Global beauty giants L’Oreal and Maybelline become partners; Golden ABC celebrates its 25th Anniversary with Penshoppe, Oxygen, Memo, ForMe; Closing show tribute to Louie Mamengo

    2012 Spring/Summer: Sexy denim brand Freego struts on the runway; Renowned fashion school Slim’s celebrates its 50th Anniversary with Slim’s at 50

    2012 Holiday: Leighton Meester and Mario Maurer for Penshoppe; Homegrown fashion designer Jerome Salaya Ang closes the season

    2013 Spring/Summer: Burdang Taal: Habing Pilipino showcases Batangas embroidery; Albert Andrada and Ezra Santos for L’Oreal opening show; Colours Gala: Lesley Mobo at the MOA Arena for the closing show

    2013 Holiday: MasterCard joins Philippine Fashion Week; Nina Garcia for Jag; Paolo Roldan for Bench Body; Michael Cinco’s Russian Collection; Albert Andrada for the closing show

    2014 Spring/Summer: 62 designers participate for the season; David Gandy for SM Men’s Fashion; 30 years of Freego; Retrospective closing show for Ben Farrales: A Retrospective

    2014 Holiday: Lee 125th Anniversary; Albert Andrada for the benefit of ABS-CBN Lingkod Kapamilya Foundation; Birth of SM Woman

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