While the term “millennial” was coined by historians Neil Howe and William Strauss back in 1991, the use—or overuse—of the word only reached its peak 25 years later.
Nowadays, millennials—those born between 1980 to 2000—have become the subject of every other analytical piece in media, which is relentlessly on a mission to figure out what makes this generation tick. Curiously, the popularity of the term is hardly positive anymore, most of which ridicule the so-called entitled millennials.
This in mind, director Pepe Diokno, producer Bianca Balbuena, writer Lilit Reyes and millennial actors Matteo Guidecelli and Shaina Magadayao have gone on a mission themselves to continue a program that has come to teach the generation valuable life lessons, including financial advice. Yes, Single Single, the pioneering series on cable channel Cinema One will begin its second season on May 15.
“The show is about people who just graduated from college, looking for their purpose in life, looking for their first job. They have questions like how do they invest their money properly, and basically how do they begin their lives from there,” Guidicelli said in an interview.
The first season saw Joee and Joey, two single strangers sharing one apartment, and eventually learning the ropes of the “real world” together. The second season sees the two having gone their separate ways, growing up individually, and with bigger adult problems to face.
“We show something very different—it’s like a reality show with a real setting and real happenings. Ultimately, it’s about loving yourself before loving others,” the actor added.
For her part, Magdayao sees Single, Single as a unique concept, brought to life by new generation artists, which is easily appreciated by the Filipino audience.
“Iba yung touch ng new generation directors and producers. Bago talaga yung maibibigay nila sa audience. I would like to think na ready na yung audience natin sa ganitong klaseng material.”
Besides the obvious reason that they belong to the generation, both Magdayao and Guidicelli said they can relate to their millenial characters even as successful celebrities.
“I can relate to Joey because when I went to school in college I lived in apartment with other people,” the 26-year old Guidicelli related.
The 26-year old Magdayao, on the other hand, shared, “Hindi ako nahirapan because I’m also a millennial, so yung mga issues like how be an independent woman, among others, siyempre nangyayari pa rin yun sa akin.”
Strong sense of entitlement
Acknowledging the bad rap that millennials have been earning, Reyes and Diokno tried to explain how this generation really thinks from their research.
“I think the millenial struggles are very different from my era—which is the ‘90s, the ‘80s and a bit of the ‘70s—because mas may sense of entitlement sila. They feel the world owes them a living, that they have to love happily, and they want instant solutions—palipat-lipat sila ng decisions dahil gusto nila instant results,” Reyes explained.
Diokno, meanwhile, said that because of these millennial weak points, their show becomes all the more timely.
“I think that’s one of the reasons why we are so passionate in doing the show—there are a lot of millennials who don’t think about finances. I read a study that millenials are changing the way banks or offices run their business because millennials these days don’t think long term. Yung pinagpupuhunan ngayon hindi na yung bahay, hindi na yung mga essentials. Actually ang pinagpupuhunan ngayon, yung immediate—travel, food, going out. Yung YOLO [You Only Live Once] na mentality.
“You meet a lot of people who, for example work in BPOs, or other industries, where as soon as they get their salary, they spend it on different things. In general, there is this need to teach sound financial and life planning to millennials, the director emphatically said.
And to lighten the mood, Diokno added, “So that we raise an intelligent and beautiful future for our country.”
Shifting the mic one last time to the lead stars, both Magdayao and Guidicelli shared their two cents worth to help their generation’s reputation.
“Siguro it depends on how you see it. Isn’t it also nice na millennials now know what they want, and they are braver to tackle whatever they want? Parang kung anong path man ang gusto nila, career wise, mas alam nila and they know what they are willing to do just to get the dream or goal. Parang it’s all about looking at it at different perspective. Siguro yung mas conservative, they will see it na ba’t naman ganyan. But isn’t it nice na mayroon sariling boses ang mga kabataan ngayon?” Magdayao shared her perspective.
“For me, you have to be responsible because now millenials have so much power especially with social media—anybody can say anything now but sometimes people are just being irresponsible and idiotic, so we always have to be extra careful and responsible with the things that we say because our voice, our tweets can say a lot and can push a lot,” Guidicelli ended.