SMALL and medium enterprises (SMEs) from the Southern Tagalog islands of Mindoro, Marinduque, Romblon, and Palawan or MIMAROPA broke their own sales record at this year’s exhibit in Makati City under the auspices of the Department of Trade and Industry (DTI).
On Tuesday, the DTI said the MIMAROPA exhibit at the One Town, One Product (OTOP) Store in Makati generated P1.23 million in sales, which is more than three times last year’s record of P378,860, and drew 5,285 buyers.
According to DTI-Bureau of Domestic Trade Promotion Director Rhodora Leaño, higher sales this year are attributed to the improved quality and packaging of the products sold.
Products sold at the exhibit, dubbed MIMAROPA Naturally at OTOP Makati, included processed food products, gift items, pearl jewelry, health and wellness products, marble accent prices, lamps and house wares coming from 38 participating SMEs from the MIMAROPA Region.
“The OTOP Makati Showroom is a good venue for business matching since it is easily accessible to its target market and provides interaction between buyers and sellers,” said Rene Laure, owner of Oakville Trading, one of the participating MSMEs.
Among the big buyers at the exhibit were Rustan’s, Balikbayan and Pyro Booster Enterprises.
After MIMAROPA, DTI, together with Philippine Homestyle and Holiday Décor Association (PhilHHDA) will be mounting another sales exhibit dubbed as “Celebrate! Decorate! @ OTOP Makati,” featuring newly designed and exquisitely handcrafted holiday and home décor, gift items, furniture, wearables and processed food from 24 SME members starting September 26.
The OTOP-Philippines is a priority program of the government to promote entrepreneurship and create jobs.
Through OTOP, local chief executives of each city and municipality take the lead in identifying, developing, and promoting a specific product or service which has a competitive advantage.
OTOP-Philippines supports micro, small and medium enterprises to manufacture, offer, and market distinctive products or services through the use of indigenous raw materials and local skills and talents.
It offers a comprehensive assistance package through a convergence of services from local governments, national government agencies, and the private sector.
Some of the support services under OTOP include business counselling, appropriate technologies, skills and entrepreneurial training, marketing, product design and development.
The OTOP Makati Showroom, located at the DTI Main Building in Makati City, is one of DTI’s programs to provide market avenues for MSMEs so that they can introduce their products in the local market.