Yamaha Motor Philippines, Inc. revs through campuses all over the Philippines to showcase the Mio Ride your Story Campaign. The first stop was the Silliman University in Dumaguete, Negros Oriental, where students got to know more about the Mio Sporty, Mio i 125, Mio Soul i 125, and Mio 125 Mxi.
Aside from being outstanding motorcycles the Mio Motorcycles represent more than transportation. Each has their own unique characteristics that fit different personalities and passions that are represented by each individual.
Parts of the campus tour are different activities for students to experience the products from its philosophy and actual riding efficiency.
The Yamaha Safe Riding Science program is an opportunity for students to learn the basics of riding, safety, and rules of the road in an environment that is supervised by Certified Yamaha Instructors.
The Yamaha Talk is a segment that tackles the different challenges a student faces during school and how to overcome them. Yamaha values the importance of how a student learns, and fully experiences the College life and how pursuing their passion will lead to their breakthrough.
The discussions were led by breakthrough artists who shared their own experiences during their school days. Spoken word artist Mai Mai Cantillano, DJ Nina, and singing sensation Tj Monterde all had something valuable to share with the students. As an additional treat for everyone in Silliman University, was the performance of each artist who showcased their talents, their passion that allowed to breakthrough and ride their story.
Yamaha will continue to go around the country and make sure that students remain dedicated to learning and pursuing their passions. The next stop will be LaSalle Bacolod in Bacolod City, Negros Occidental.