The secret of beauty is simple. As Japanese skincare and makeup brand Kanebo’s philosophy puts it, beauty can be achieved by having that “inner allure”— a soft and tender glow from within, with clear lines around eyes and lips.

Kanebo further follows the theory of Dimension, which says that mastery of light and shadows enhances the facial features, drawing out the beauty of each individual. Based on that theory, the brand comes out with its Spring/Summer 2018 inspired by “misty blue” story.

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