Mitsubishi eyes 45,000 units in PH market


Automotive firm Mitsubishi Motors Philippines Corp. (MMPC) increased its target sales to 45,000 units for this year, much higher compared to its sales of over 36,000 units in 2012.

MMPC President Hikosaburo Shibata told reporters at the Mirage G4 launch that the company is very positive in expanding and achieving “historic sales” in the country with the launch of various models, and the Philippines’ upbeat economic performance.

He said that while MMPC is determined to expand in the Philippines, government should include programs or incentives in the automotive industry roadmap that will be released and monitored by the Department of Trade and Industry and Board of Investments.

“We are expecting some kind of supportive program from the [upcoming automotive]roadmap of the government. But to kick off, we’d like to see government stance and position on how they face the auto industries,” Shibata said.

“At this moment, we cannot commit anything. But if government will support us with some program, we’ll be sure that we are seriously [looking into the Philippines.]Right now, we are considering and studying expansions on new models but we’re not in the stage to explain [the progress],” he added.

From the start of its preorder on September 2, the newly launched Mitsubishi Mirage G4 received over 1,000 unit preorders. The Mirage G4 model, according to Shibata, is priced from P570,000 to P580,000 per unit and is imported directly from Thailand.

Shibata said that the Mirage G4 is now in third place in its segment after the Toyota Motors’ Vios and Honda City. He added that sales of sedan cars such as the Mirage series will go up as the country’s middle class continues to broaden.

For the latter part next year, Mitsubishi plans to launch another new model, which will be “a new generation car.” But its production in the Philippines has not yet been decided.

Kristyn Nika M. Lazo


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