Mitsubishi gets Michelin Star chef as new brand ambassador

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mitsubishi20160719Mitsubishi Motors in the United Kingdom has announced that celebrity chef, Jean-Christophe Novelli, has become their latest Brand Ambassador. The award-winning chef and Michelin Star restaurateur took delivery of his new Mitsubishi Outlander Plug-in Hybrid Electric Vehicle at The Novelli Academy in Hertfordshire.

Jean-Christophe, who is a regular guest on cooking shows said, “It’s an honor to be in partnership with such an iconic name as Mitsubishi. I used to have a Mitsubishi so I have always admired them and I know what they are all about. I am a sustainable chef and I source my produce locally so the Outlander PHEV suits me perfectly because it is such an environmentally friendly vehicle.”

The multi-award-winning Outlander PHEV is the world’s favorite choice of plug-in vehicle. It can travel up to 32 miles (51 kilometers) in electric mode alone – more than enough to accommodate many of Jean-Christophe’s journeys. Together with its petrol engine, it has a combined range in excess of 500 miles (800 kilometers).

The former Hell’s Kitchen star added, “Attitudes have changed and people are a lot more aware of the importance of low emissions these days so I think the Outlander PHEV is fantastic. I really believe that this sort of technology is the way to go.”

Jean-Christophe joins Mitsubishi at an exciting time for the brand. Statistics from the Society of Motor Manufacturers and Traders show Mitsubishi Motors has been the fastest-growing mainstream car manufacturer for the past three years. In the UK, the company saw sales growth in passenger cars of 44 percent in 2015 compared with the previous year, against an overall market up by 6.0 percent.


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