Mitsubishi Motors Philippines Corp., (MMPC) formally inaugurated its new production plant in Sta. Rosa, Laguna last Thursday with officials from Mitsubishi Motors Corporation and Philippine President Benigno Aquino in attendance.
The newly opened facility is capable of producing 50,000 units annually, exceeding the 30,000-unit maximum capacity of their previous manufacturing plant in Cainta, Rizal. For now, the new plant will produce the Adventure and L300 models.
MMPC acquired the 21-hectare facility at the Greenfields Automotive Park in Laguna as part of Mitsubishi Motor Corporation’s (MMC Japan) strategy to further strengthen MMPC’s role of expanding sales and production capacity which is part of its new stage of growth mid-term plan until the end of 2016 fiscal year. MMC has recognized MMPC’s strong performance in the Philippines with its continuous growth in spite of the increasing market competition.
Last year, MMPC has a banner year recording sales of 50,085 units, the first time it breached the 50,000 level.
During the ceremony, MMC Chairman and CEO Osamu Masuko said, “The Philippine market is expected to show the most growth among all the countries in the ASEAN region, which is the most important market for our company. Therefore, it is positioned as one of the pillars of our ASEAN business. We will continue to do our best to contribute to (the) development of the automobile industry and job creation in the Philippines.”
MMPC is looking forward to the new Philippine government’s Auto Industry Roadmap, which is aimed at strengthening the local auto manufacturing operations, to make it competitive against other Asian and ASEAN countries. Strengthening the auto manufacturing operations through this new auto policy, will eventually provide huge job employment opportunities not only to car assemblers, but also to the industry related companies and businesses such as first, second and third tier suppliers.