Mitsubishi to market e-vehicles here when PH ‘ready’

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MITSUBISHI Motors Corporation (MMC) said on Thursday it will market its hybrid electric vehicles in the country once it sees that the Philippines is ready with the needed infrastructure support and regulatory requisites for such vehicles.

“As soon as we see everything is properly ready—from regulations to physical life refilling stations—we will go forward,” Dante Santos, vice president for sales and marketing, told The Manila Times when asked if MMC was willing to market its e-vehicles in the country.

He stressed that there are still challenges when it comes to infrastructure to support marketing e-vehicles in the Philippines.

“Our infrastructures are not really that much defined for electric vehicles. That means what plate number do you use, what is the tax rate that will be applied, how do you fill up the electric vehicles when you have long travels, these things have to be established,” he said.


He said MMC has strategies to overcome these challenges but they have yet to discuss the plan with the relevant stakeholders.

Santos noted that MMC’s e-vehicles are already in the market in other countries, such as in Europe, in the Russian territories, and in Australia.

On Thursday, MMC delivered five Outlander plug-in hybrid electric vehicles (PHEVs) and five Mitsubishi innovative electric vehicles (i-MiEVs) to the Department of Environment and Natural Resources (DENR), along with four electric vehicle quick charger units. The vehicles will be used by the DENR and other government agencies for business use.

The turnover was held at the World Trade Center in Pasay City in conjunction with the Asean Electric and Hybrid Vehicles Summit, which is being held from June 29 to 30 with the theme Strengthening Partnerships for Greener Transport in Asean and Beyond. MMC is participating in the summit as a member of the Chamber of Automotive Manufacturers of the Philippines, Inc.

“It is our pleasure to deliver five units of our electric car i-MiEV and five units of our plug-in hybrid Outlander to the Philippine government. We will also install quick chargers at DENR’s central office and its regional offices in Cebu and Davao. Your vote of confidence in the electric technologies of Mitsubishi Motors is indeed commendable,” said Osamu Masuko, chief executive officer of MMC.

Masuko said MMC was pleased to play their part in helping to reduce carbon emissions in the country. He noted that their partnership with the Philippine Government started in February this year through a joint study into environmental load reduction using electric technologies.

“We are doing many things to promote openness with these kinds of vehicles. The partnership is quite okay because it is supporting each other for a common goal,” Santos said.

“We promote clean air—prioritizing health. We have joined forces to be able to do this, and everyone knows that one of the causes of pollution is [carbon]emission, and electric vehicles and hybrids will reduce dramatically the emission,” he added.

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