• Mitsubishi Montero Sport is Auto Focus People’s Choice awardee


    (From left) Butch Gamboa, chairman and chief executive officer of Sunshine Television (STV), organizer of the awards; Froilan Dytianquin, Mitsubishi Motors Philippines Corp. first vice president for Vehicle Sales and Marketing, and Gerry Aquino, awards committee chairman. MMPC PHOTO

    The Mitsubishi Montero Sport won a major title as it was named the Auto Focus People’s Choice Awards (AFPCA) Midsize SUV of the Year.

    Two special awards in the Media’s Choice category under the mid-sized SUV were also awarded to the Montero Sport. Among its contenders for the midsize SUV segment, the Montero Sport was voted by the media as tops in terms of safety features and engine performance, which made it win the Best Safety Features and Best Engine Performance Media’s Choice awards.

    Last year, Mitsubishi Motors Philippines Corp. (MMPC) launched the all-new Montero Sport that is equipped with world’s first clean diesel engine. The Mitsubishi Innovative Valve timing Electronic Control (MIVEC) clean diesel engine boasts of a low compression ratio, thus reducing fuel consumption, smoke and carbon dioxide emissions as well as maximizing the output of the variable geometry turbo.

    Apart from the all-new 4N15 engine, this year MMPC introduced an upgraded Montero Sport with an improved innovative all-around safety features. The top-of-the line Montero Sport GT boasts an array of safety features such as Ultrasonic Misacceleration Mitigation System, Forward Collision Mitigation (FCM) System, Blind Spot Warning System, Reinforced Impact Safety Evolution (RISE) Body, seven SRS airbags, hill descent control, and hill start assist. These features make the Montero Sport even more desirable and a true winner in its class.

    The Montero Sport being one of MMPC’s best-selling vehicles is known to deliver top-notch performance and class-leading features. Since its introduction in the Philippine market, the Montero Sport has captured the market looking for a mid-sized SUV that will not only deliver great performance but also flaunts superb styling. The AFPCA is yet another testament that the Montero Sport is a true winner in its class noting as well the accolades it received during last year’s Car of the Year.

    Meanwhile, another best-selling model, the Mitsubishi Adventure, also got the top spot on the model of the year MPV category. With several contenders, Mitsubishi Motors’ two models outshined the others with its first class performance, versatility, features and design, making it the first choice of the people in their respective categories.

    Receiving the awards during the ceremony was MMPC First Vice President for Vehicle Sales and Marketing Froilan Dytianquin. “Again these accolades validate Montero Sport’s excellent performance and outstanding safety features. And with these awards, we become motivated and committed to continuously provide the best vehicles for our valued customers,” Dytianquin said.

    AFPCA is an annual awards program organized by Sunshine TV (STV) to recognize and commemorate the most preferred vehicle models of the public and media. Winners of the model of the year were determined through a public poll and total sales of that particular model. A percentage weight factor of 80 percent was applied to total votes from the public poll, and 20 percent for month-to-date sales. The official list of entries consisted of models from automotive manufacturers that are official members of Chamber of Automotive Manufacturers of the Philippines and the Association of Vehicle Importers and Distributors.


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