Mitsubishi Motors Philippines Corp., (MMPC) has finally completed its massive production plant move from the eastern part of the metropolis in Cainta, Rizal, to the south, in Sta. Rosa, Laguna. The formal inauguration of the giant automaker’s new headquarters will take place on January 29, with President Benigno Simeon Aquino 3rd leading the list of special guests.
MMPC acquired the 21-hectare facility at the Greenfiels Automotive Park in Laguna last year, as part of Mitsubishi Motor Corporation’s (MMC Japan) strategy to further strengthen MMPC’s role of expanding sales and production capacity which is part of its new stage of growth mid-term plan until the end of 2016 fiscal year. MMC has recognized MMPC’s strong performance in the Philippines with its continuous growth in spite of the increasing market competition.
MMPC is looking forward to the new Philippine government auto policy, which is aimed at strengthening the local auto manufacturing operations, to make it competitive against other Asian and ASEAN countries. Strengthening the auto manufacturing operations through this new auto policy, will eventually provide huge job employment opportunities not only to car assemblers, but also to the industry related companies and businesses such as first, second and third tier suppliers.
The Philippines, in spite of its new record sales achieved last year of around 250,000 units, is still far behind Thailand and Indonesia in terms of auto market sales, but is projected to rapidly grow in the coming years given its close to 100 million population.
Currently, MMPC’s 18-hectare plant is located at the growing residential area of Cainta, Rizal and has a capacity to produce 30,000 units annually. MMPC Vice President for Marketing Froilan Dytianquin said the Santa Rosa has a much bigger production capacity. According to him, the plant can build 50,000 vehicles a year, “and if upgraded, could go up to 100,000 units.”
Mr. Hikosaburo Shibata, MMPC President and Chief Executive Officer for his part, said, “The acquisition of the Sta. Rosa factory will further strengthen our assembly operations, utilizing heavy stamping machines, advanced equipment and facilities engineering that will support MMC’s business objectives for the new mid-term business plan.”