Mitsubishi Motors Philippines unveil the all-new Strada


Strada20150324THE fifth-generation Mitsubishi Strada is finally available in the country with Mitsubishi Motors Philippines Corp. (MMPC) offering six all-new variants.The all-new Strada was formally launched last week at the grand ballroom of the City of Dreams in Paranaque City.

The Philippines is the second country to release the fifth-generation Strada, since its grand launch in Thailand last year. It will also be introduced in the ASEAN, Oceania, Middle East, Europe, Africa, Latin America and will soon be exported to 150 countries. The all-new Strada is manufactured by Mitsubishi Motors Thailand.

Engineered as a sport utility truck—combining the functionality of a pickup truck, the comfort of a passenger car and the functionality of a sport utility vehicle (SUV), the all-new Strada aims to maintain its standing as part of the top choices in the pickup category.

This Strada was first introduced in 1978 and for over 36 years, more than 4 million units have been sold worldwide. In the Philippines, MMPC sold more than 56,000 Strada units. With its unique features and distinct styling across generations, the Strada became a popular choice among pickup buyers.

The new Strada underwent a series of product developments and enhancements to provide features that addresses the diverse needs of customers who use this pickup as an everyday workhorse, either for personal or for commercial use. Beyond its new look, the improvements on the performance and other features are easily noticeable. In the Philippines, the all-new Strada will be available in six variants, two wheel drive (2WD): GL 4×2 base model Manual Transmission (MT), GLX 4×2 MT, GLX V 4×2 Automatic Transmission (AT) and four wheel drive (4WD): GL 4×4 base model MT, GLS V 4×4 MT and GLS Sport V 4×4 AT.

At the heart of the Variable Geometry Turbocharged (VGT) variants is a 2.5 Liter 4 In-Line 16-Valve DOHC Turbocharged (VGT) and Intercooled Common Rail Direct Injection Diesel (4D56). Thanks to this reliable engine which creates a maximum power of 178Ps/4,000rpm and an improved torque of 400N-m/2,000rpm. The top of the line GLS Sport V is equipped with an electronic dial of the Super Select 4WD-II. This technology provides an outstanding off-road performance and superior handling with just a turn on the knob. This feature also controls the torque distribution between front and rear at a ratio of 40:60 equating to a superior handling and easy operation. This new Super Select feature enables the all-new Strada to run on full time 4WD.

Meanwhile the GL 4×2 MT, GLX 4×2 MT and GL 4×4 MT are powered by 2.5 Liter 4 In-Line 16-Valve DOHC Turbocharged and Intercooled Common Rail Direct Injection Diesel (4D56). Maximum power is at 136Ps/4,000rpm and maximum torque is at 324N-m/2,000rpm.

The exterior gets more refinement as it flaunts a dynamic and yet sophisticated stance. The front bumper evokes strong curves with the lines appearing to flow smoothly from the three-diamond logo in the grille to the headlamps. The improved bumper design also directs water spray outward rather than the windshield, avoiding blinding situation when driving at cruising speed through puddles. Headlamp design are styled to show powerful penetrating light beams suggesting a solid impression. LED daytime running lights adds to its sporty yet elegant styling. Top of the line variants such as GLS 4×4 MT and GLS Sport 4×4 AT are equipped with High Intensity Discharged headlamps for assured night time driving visibility.

The distinctive “J-line” provides a clever engineering design to shorten wheel base and maximize the interior space. Its wheelbase of 3,000mm, front tread of 1,520mm and rear tread of 1,515mm are set to improve both handling stability and riding comfort. These tread dimensions also provide increase in maximum steering angle that permits a class-smallest minimum turning radius of 5.9m.

The Strada is available in nine colors, including Quartz Brown Metallic, Impulse Blue Metallic, Earth Green Metallic, Rosita Red, Virgil Gray, Sterling Silver Metallic, Polar White, Savanna White and Pyrenese Black.

Inside, is a two-tone black/gray with piano black and silver accent center instrument panel for a more stylish and neat impression. Essential information that every driver would want to know comes in a handy and accessible feature with the touchscreen Multi-media system with dealer option GPS Navigation, Tire Pressure Monitoring System and Reverse camera display. The multi-media system’s versatility in function for any media you use, at the same time can be linked with any android or i-devices ensuring pleasurable drive in every travel.

The all-new Strada’s interior offers ample space and comfort for every occupant. Compared to its predecessor, the Strada’s interior length grew by 20mm as it boasts of a 1,745mm legroom, which is the most spacious in its class. The seats of the all-new Strada use wider and longer seat cushions and backrest to provide better support to its occupants.

With its predecessor known for being the safest pickup, the all-new Strada uses the same Mitsubishi’s exclusive Reinforced Impact Safety Evolution (RISE) body. The RISE body construction incorporates front and rear crumple zones with reinforced beams to absorb collision force and direct it away from the vehicle’s interior. The engine and drive components also absorb energy, preventing further damage from reaching the cabin. Aside from the RISE body, the Strada has dual-stage front SRS Airbags and seat belt pre-tensioners that react instantaneously in the event of a frontal collision and these greatly reduces the chance of passengers being slumped into the steering wheel or dashboard.

Suggested retail prices for the all-new Strada are as follows: Strada 2.5 GL 4×2 MT P950,000; Strada 2.5 GLX 4×2 MT P1,058,000; Strada 2.5 GLX V 4×2 AT P1,158,000; Strada 2.5 GL MT, P1,125,000; Strada GLS V 4×4 MT, P1,320,000: and 2.5 GLS Sport V 4×4 AT, P1,440,000.


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