Mitsubishi Motors Philippines Corporation (MMPC) is all set in maintaining its position as the second-best automaker in the country with its nonstop increase in sales for 2016. The Japanese automaker continues its robust performance as it concluded the month of October with another record sales. Total sales for the month of October reached 5,398 units. This is a 10.9-percent improvement compared to September sales and reflects a 21.9-percent increase compared to the same month last year. For the third consecutive time, MMPC set a new record of its highest ever monthly sales. Apart from this, it is also worth noting that this is the fourth consecutive monthly growth of MMPC for the year since July. MMPC sold 44,800 vehicles for the first ten months of the year, for a 7.6-percent growth compared to the same period last year.
Meanwhile, the local automotive industry also posted record sales for the month of October. Combined reports from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA) showed that the industry grew by 5.9 percent compared to September. Also, there was a 28.7-percent increase in unit sales compared to the same month last year. The local automotive industry was able to sell a total 28,667 vehicles last month. With this, MMPC captured 19.1 percent market share, maintaining its strong No.2 position in the industry.
For the month of October, MMPC performed very well on most segments as it posted significant sales improvement on the passenger cars, light commercial vehicles (LCV) and trucks. Passenger car sales went up by 11.3 percent with total sales of 1,819 units while year-on-year sales of 14,821 units is remarkably high by 33.3 percent. This significant growth is vastly attributed to the continued strong sales of the Mirage hatchback and Mirage G4 sedans. The Mirage subcompact cars offer great performance and fuel economy plus loaded with great features for outstanding value for money.
Besides passenger cars, sales for Mitsubishi LCVs continue to surge as it posted a growth of 9.4 percent compared to its sales last September and 12 percent growth as compared to sales during the same period last year. MMPC was able to sell 3,414 units of LCVs for the month of October. Meanwhile, sales for Fuso trucks significantly improved by 52.3 percent compared to September sales.
MMPC remains optimistic it will maintain an impressive performance for the remaining months of the year. “Given our extensive and refreshed vehicle lineup coupled by our marketing efforts and flexible financing plans which make owning a brand new vehicle a lot easier, MMPC is looking forward to another record breaking year,” said Froilan Dytianquin, MMPC first vice-president for Marketing.