Mitsubishi Motors Philippines Corp. (MMPC), the second best selling auto brand in the country, has recorded a 50.1 percent surge in sales last month.
Higher sales take up in passenger cars (PC), light commercial vehicles (LCV) and buses helped improve its business, the company said in a statement Monday.
Sales in the first month of the year increased to 4,867 units from 3,243 in January 2015.
According to data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and Truck Manufacturers Association (TMA), the MMPC turnover in January translates to a 20.4 percent market share.
Local automotive sales totaled 18,662 units in January.
“MMPC’s robust sales are highly attributable to the strong PC and LCV sales,” the company said.
Passenger car sales rose by 86.6 percent to 1,472 units, while LCV sales improved by 40.1 percent to 3,292 units. The firm also sold five buses, compared with one in January 2015.
MMPC noted the Montero Sport, Mirage hatchback, and Mirage G4 were the best selling models in January.
“With total sales of 1,622 units, the Montero Sport regained its market dominance in the midsized SUV segment. This accounts for 806 units of the all-new Montero Sport and 816 units of the previous generation of the Montero Sport. The Montero Sport has been the country’s bestselling midsized SUV from 2009 to 2013,” the company said.
“For January 2016, the Montero Sport sales accounted for one-third of MMPC’s total sales,” it added.
In 2015, MMPC said sales improve by 8 percent to 54,087 units. The turnover allowed the company to retain its place as the second leading automaker in the Philippines.
After selling more than 57,000 units last year, the company is targeting a 25 percent sale s increase at 67,800 units this year.
The local automotive industry targets up to 350,000 car sales for the year.