Mitsubishi PH reports 811% spike in car sales


Mitsubishi bets its upcoming G4 will spur higher sales in the second half of the year.

MITSUBISHI Motors Phils. Corp. (MMPC) announced it closed the first half of the year registering higher growth than that of the auto industry.

In the first semester, MMPC said it sold 21,282 units, 25.5-percent more compared to the 16,956 vehicles it sold during the same period last year. Meanwhile, total industry sales for the first semester were at 87,226 units—a 19.7-percent growth— compared to the 72,871 units sold in same period in 2012.

Citing reports from the Chamber of Automotive Manufacturers of the Philippines Inc. and Truck Manufacturers Association, MMPC said it captured 24.4 percent of the market, and so it remains as one of the bestselling brands in the country.

MMPC said it posted increases in several segments, noting the “strong demand and wide market acceptance” for the Mitsubishi Mirage and Lancer EX 1.6 have allowed the company to reestablish its presence in the Passenger Car segment as sales dramatically improved by 811.2 percent versus the same semester in 2012—or 4,538 units sold compared to the 498-unit tally last year.

MMPC said its truck sales rose 32.1 percent with 317 Fuso trucks sold. In the Light Commercial Vehicle (LCV) segment, MMPC reported its sales grew marginally by 1.3 percent, or 16,416 units sold.

The company said the Mitsubishi Montero Sport topped the LCV segment and was also the second bestselling vehicle among all categories and models in the country with 7,497 units sold from January to June. The L300, Adventure and Strada also hit the LCV bestselling list as the L300 took the sixth spot while the Adventure and Strada made it to the ninth and 10th places. MMPC said it sold 3,267 L300s, 3,171 Adventures and 2,092 Stradas.

MMPC said it is confident that it will be able to maintain or even surpass its performance in the second half of the year.

“We remain positive that MMPC will further increase its sales volume in the second half with the coming upgrades to its bestselling models and its core models,” said MMPC Vice President for Marketing Services Froilan Dytianquin. “We are also excited with the introduction of the Mirage G4, which is another addition to our passenger car lineup. We expect that this all-new model will have the warm market reception similar to the Mirage hatchback. This will further reinforce Mitsubishi’s presence in the passenger cars segment and will greatly strengthen our performance for this year.”


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