MITSUBISHI Motors Philippines Corp. (MMPC) said it has commenced mass production of the Mirage hatchback model at its Santa Rosa, Laguna plant under the government’s Comprehensive Automotive Resurgence Strategy (CARS) program.
The first Philippine-made Mitsubishi Mirage hatchback was unveiled in ceremonies led by MMPC outgoing president and chief executive officer Yoshiaki Kato on Thursday night.
Under the CARS program, MMPC invested some P4.3 billion to locally produce the Mirage G4 sedan and hatchback.
The company had previously imported the Mirage hatchback from Thailand for domestic sales, but now under CARS, it is able to produce the Mirage locally.
In February, MMPC presented the first locally made Mirage G4 sedan to President Rodrigo Duterte.
The Philippines is an additional hub for the Japanese carmaker for Mirage manufacturing aside from Thailand. According to MMPC, the local production of Mirage benefits 31 local businesses that are supplying 255 parts for the car.
Froilan Dytianquin, MMPC first vice president for marketing, told reporters that the company targets to produce around 21,000 units of the Mirage this year. That figure is just half of the total target production of 42,000 units for this year.
“MMPC’s Laguna plant will focus on producing the Mirage G4 and hatchback as the firm will phase out the assembly of L300 and Adventure by October this year,” Dytianquin added.
“MMPC will continue to exert great efforts to make a contribution to Philippine society and the economy to support the government in its efforts to promote the entire automotive industry,” Mutsuhiro Oshikiri, incoming president and chief executive of MMPC, said.
MMPC eyes 45,000 locally manufactured Mirage units next year.