Mitsubishi PH surpasses local auto industry’s growth in October on strength of Mirage G4


360-Medium-Blue-Mica20131126MITSUBISHI Motors Phils. Corp. (MMPC) bared it closed October with a 23.2-percent growth as sales reached 3,930 vehicles compared to the 3,191 units it sold in September. The company noted that its year-to-date sales also leaped 27.2 percent—far better than the Philippine auto industry’s 17-percent growth during the same period.

MMPC’s January to October sales have reached 35,236 units, giving it a 24-percent market share to secure the number two position in the local industry.

MMPC October passenger car sales were at 1,280 units, or a 122-percent surge compared to those posted in September. With this MMPC’s year-to-date sales grew 574.8 percent, or 7,754 units versus the 1,149 units sold during the same period last year. The company attributed the rise to its newest model, the Mirage G4 sedan, which complemented the sales coming from the Mirage hatchback and Lancer EX.

The Mirage G4, launched in October, had found 762 buyers on its debut month. It also emerged as the second best-selling passenger car locally while the Mirage hatchback is the fourth top-seller in the same category.

MMPC said that sales of its light commercial vehicles increased 2.1 percent in October with 2,611 units delivered compared to the 2,558-unit tally sold in the previous month. The Montero Sport is still the best-selling model in the segment based on year-to-date figures of 11,828 units. Mitsubishi’s locally manufactured models—the L300 and Adventure—also landed the fifth and seventh spots in the same category.

Besides a stronger passenger car lineup, MMPC also credited its performance to aggressive marketing and bank promotions. The company noted it will likely achieve its sales target of more than 45,000 vehicles at the end of 2013.


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