Mitsubishi Motors Philippines Corp. (MMPC) is targeting a 25 percent sales jump to 67,800 units this on the back of a string of vehicle launches and an improved marketing strategy.
With the automotive industry aiming for total 2016 sales of 350,000 units, MMPC said it was also looking to increase its share of the local market.
“With our exciting product lineup and combined marketing efforts, we are looking forward to achieving our goals for the year,” MMPC First Vice President for Marketing Froilan Dytianquin said.
MMPC is expecting a boost in the first half due to election spending as well as easier car financing terms before a potential rate hike manifests in the latter part of the year.
The company saw 2015 sales increase by 8 percent to 54,087 units from a year earlier, which allowed it to maintain its ranking as the Philippines’ second-leading automaker with a 16.8 percent market share.
The 2015 sales growth, the company said, was due to robust passenger car sales, which surged by 35.5 percent to 17,982 units and were driven by interest in the Mirage hatchback and Mirage G4 sedan.
Trucks sales also improved by 8.9 percent to 1,370 units,
“Fuso trucks sales also improved due to its reliability and low maintenance cost,” the company said.
With the firm having been hit by complaints of “sudden unintended acceleration”—rejected by MMPC—from a number of Montero SUV owners, it said there would be a strengthened focus on customer service this year.
“MMPC recognizes that its customers are the key to the company’s success. MMPC commits to provide not only world class vehicles but as well as to provide its customers the joy and satisfaction of owning a Mitsubishi vehicle given a notable after-sales support,” the company said in a statement.
The firm opened the year with the launch of a new Montero Sport, reservations for which have reportedly hit 2,800.